For Advertisers: Humanz August Update Round 2

August has been a busy one for the Humanz team and we’re back with yet another small batch of updates to the platform, three to be exact: influencer segmentations, brand safety and campaign management tools. Check out the new updates below!

Influencer Segmentation

A small update to begin with, but a useful one nonetheless, you can now expand the influencers segmentations to full screen and view all of their information quickly and easily. 

Brand Safety

You can now do a search within your lists just as you have always done under the influencer discovery screen. This allows you to vet influencers on your list for brand safety, by checking that no one in your selection has worked with a competing brand before or mentioned anything that you don’t want to be associated with. 

The search function in both the discovery tab and within the lists has also been updated to allow you to search for multiple bio, hashtags and mentions all at once. Just type in your search, press enter, and add the next filter you’d like to include.

Campaign Management

Introducing our new tagging mechanism on the campaign management side – an easier way to add and remove influencers from an existing tag create edit and delete tags.

From now on when you are creating a tag, you are able to choose its colour which will help you identify the tags at a glance and easily navigate between influencers on the manage screen.

If you create a new tag and add two or more influencers to the same tag, when you edit this it will edit the tag for all influencers with that tag. The same goes for if you delete a tag that is linked to more than one influencer, it will delete the tag for all influencers. You also have the option to select from all the tags available and choose whichever you’d like to include for each influencer.

Let us know what you think

As always, we value your feedback. Drop us a line or leave a comment below to let us know how you feel about these new features and what you’d like to see added to the Humanz platform next.

With love,

The Humanz team

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