UPDATED! We’ve just released updated stats for South Africa as well as additional information on the performance of posts featuring #ad vs those without. Download the updated version of the report below.
Hello and welcome to our inaugural influencer marketing statistics & benchmarks report for South Africa (2019)..
If you intend to download this report, it most likely means that you are interested in understanding more about influencer marketing, whether you are a marketer, agency or influencer yourself.
While influencer marketing has clearly matured beyond a passing trend, it still has many doubters with regards to its reliability, accountability and sustainability. Nearly all marketers and agencies face the same challenges when it comes to accurately reporting and tracking ROI: lack of benchmarks, widespread fraud and the need for manual, extremely time-consuming work to deal with these issues.
We hope this report will help you with the first part: clear data and benchmarks. For the rest, we recommend that you request a demo on our platform, which not only addresses all these issues, but will help you get started with influencer marketing easily, or take your current efforts to the next level.
The Humanz team